The Adini story began in the early seventies and the beginning of bohemian trend; when one man started manufacturing in Delhi and sent brightly coloured kaftans, smocked dresses and gypsy blouses to London. A look was created, which was inspired by the colours, vibrancy and craftsmanship of India and fused with the buzz of 70’s London.
Adini has evolved to be one of the most successful British boutique brands in the UK with 40 years experience in the wholesale market, with an ethos and a creative drive that is as strong today as it was at its inception.
Our designers are artists, our prints are all designed, painted and coloured in-house, our fabrics are natural, our yarns and textures designed, developed and reinvented.
We want women to enjoy wearing our clothes, love the prints, feel the fabric and move comfortably in the fit.
Adini's ethos is of fair-trade and use natural fabrics whenever possible.
We believe in sustainable work practices and follow them rigidly.