The Vibrant Colours of India

Join us on an exciting journey as we reveal our Spring/Summer 2024 collection, inspired by the rich and diverse hues of India. From the bustling streets of Jaipur to the serene backwaters of Kerala, we’ve handpicked the most captivating colours to bring you a truly unique fashion experience. 

Immerse yourself in the enchanting beauty of India as we take you behind the scenes of our creative process. Our talented team of designers travelled to India to meet with the artisans to craft our new collections for 2024. They witnessed the intricate craftsmanship and attention to detail that goes into every stitch, making our collection truly inspiring. From the vibrant yellows of marigolds to the deep blues of the majestic peacock, our 2024 collection encapsulates the essence of India’s colourful heritage. Experience the joy of wearing ethically made garments that not only make you look fabulous but also empower the skilled artisans who bring them to life.

Get ready to embrace the beauty of Indian culture and fashion with SWAN's new collections. The grand unveiling of our stunning creations and be the first to witness the magic of India’s colours come to life. 

We are passionate about creating beautiful and ethically made products that not only make you look good but also feel good about your choices. Join us as we take you on an enlightening trip to India, where our brand's commitment to ethical practices comes to life.

 The Journey Begins: From Sourcing to Production

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Our journey starts with the careful selection of raw materials. We believe in forging fair trade partnerships with local artisans in India, ensuring that they are paid fair wages and work under safe conditions. By championing communities from the very beginning, we contribute to the preservation of traditional craft techniques, such as screen printing used for making products. 

Manufacturing: A Greener Approach

We take great pride in our manufacturing processes. Using eco friendly raw materials and utilising energy efficient technologies, we are focusing on reducing our carbon footprint without compromising on quality. We take pride in every step of our production process. We have a strong ambition to produce fashion that is both adored and environmentally friendly. Our focus is creating premium quality, circular fashion that stands the test of time, extending beyond the boundaries of a single season.


Social Responsibility: Empowering Communities

In society, the concept of social responsibility goes beyond mere profitability and success. It encompasses the well-being and empowerment of communities, ensuring that every individual involved in the production process is treated with respect and provided with the right resources. SWAN, a company dedicated to promoting ethical practices, takes these social responsibilities seriously. We ensure the manufacturers prioritise the needs of artisans and workers, by providing them with a clean working environment, access to fresh water and nourishing food, alongside reliable transport and comprehensive healthcare. By being part of our journey, you become a catalyst for positive change, empowering these communities and fostering sustainable development.

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Spotlight on Artisans: The Makers Behind the Magic

In India, we have had the privilege of collaborating with talented artisans and craftsmen who bring our designs to life. Their intricate skills and dedication to their craft are awe-inspiring. You are supporting these artisans and their communities, creating a positive impact on their lives.

Our trip to India has reaffirmed our commitment to ethical fashion. By sharing our journey with you, we hope to inspire and educate you about the importance of conscious choices in the fashion industry. Each product we create tells a story – a story of craftsmanship, and positive impact. Join us in embracing ethical fashion and becoming a part of the change we wish to see in the world.